The way hypnosis works is by manipulating the sub-conscious and thereby alleviating food cravings. It's a state of mental relaxation that heightens your focus and suggestibility. In this case, it leads the person to focus more on weight loss. It helps to defeat unhealthy cravings by making suggestions for better alternatives. This suggestibility makes weight loss become more like second nature than just effort.
We all enter the hypnotic state every day. Anytime we are relaxing, listening to music, or just walking down the street, we can enter into this state of relaxation. Our minds are not in constant alert mode. It's an impossibility. We even hypnotize ourselves at times. By reinforcing our beliefs about ourselves until they just become second nature, and that's how hypnosis works.
For weight loss, the person is lead to ignore the food cravings that plague them, and adopt good eating habits. Some are supposed to completely remove all desire for unhealthy fat filled foods. It is said to take away the temptation, and when done correctly, will last over a long period of time.
In most of your advertisements, hypnosis is presented as a healthy and productive way to reduce your weight. This is mainly due to the fact that no drugs are involved. You can either do it yourself or have a professional do it for you. Either way, it's effective, and not expensive.
There are many people who exaggerate the effects of hypnosis. They tell you that one visit will yield big results, but studies have shown this to be wrong. Nothing is instantly effective, and hypnosis is no different. Some believe that if you're not trained properly in hypnosis, you could do damage to yourself. So studying up on it is a wise thing to do before undertaking it.
One of the most common misconceptions is that anyone can be hypnotized. But there are some people who are more open to suggestion than others. A good effective hypnotic treatment for weight loss, needs to be designed for the individual.
The mysteriousness surrounding hypnosis causes lots of different opinions. Because it deals with the mind, many are skeptical and unsure of it. And it's not a quick fix, it may take a few sessions before you see any kind of real results.